We took on the responsibility to tackle one of our generation’s greatest challenges: Plastic Pollution in 3 major cities in Nigeria in Lagos, Port Harcourt and Abuja. The theme, “Planet vs. Plastics,” resonates deeply as we confront the staggering reality of over 350 million metric tons of plastic waste produced annually, with less than 10% being recycled. This waste threatens our ecosystems, endangers wildlife, and disrupts the delicate balance of our environment.
About the Unite4EarthDay Campaign
In response to the urgent call to action, we launched the Unite4EarthDay Campaign, generously supported by the UPS Foundation. Our target was to mobilize individuals and communities across Nigeria towards reducing plastic pollution and embracing sustainable practices. Through this collaborative effort, we empowered young people, UPS staff, and local communities to seek plastic alternatives and support for plastic reduction. We gathered over 250 volunteers and together we embarked on street cleaning programs, advocacy and empowerment with recycle bins and notable waste management practices in the three locations.
Social Media Campaign
Our online blitz was also a cornerstone of the Unite4EarthDay Campaign. Through interactive trivia, video contests, and engaging content, we raised awareness about plastic pollution and inspired thousands to adopt sustainable lifestyles. The campaign sparked over 2,250 interactions, demonstrating widespread engagement and commitment to change.
UPS Recycling Challenge
Internally, we also mobilized UPS Nigeria staff through the UPS Recycling Challenge. From Lagos to Port Harcourt and Abuja, over 30 UPS staff members embraced recycling plastic waste within their offices. This initiative not only promoted recycling but fostered a culture of sustainability among UPS staff.
Street Conference
We concluded the campaign with Street Conferences in Lagos, Port Harcourt, and Abuja on the 20th of April. Activities included spot clean-ups, community advocacy sessions, and the donation of recycling bins, leaving a lasting impact on local communities. In Lagos’ Odo-Eran Market, drainages cleared and minds were opened to the possibilities of recycling. SustyVibers in Port Harcourt focused on sensitizing the community around the waterline area to adopt healthy, sustainable waste management practices. Abuja’s bustling Area 1 Shopping Complex was not left behind, as we engaged traders and passers-by in learning how recycling could safeguard their environment.
Moving forward:
As key findings emerged and recommendations surfaced, the call for action grew louder. These recommendations focused on reducing plastic production, improving waste collection and recycling infrastructure, and promoting sustainable alternatives. To make these changes happen, working with governmental agencies and global partners became not just goals but essential steps. This highlighted the need for a united global effort to tackle the plastic waste crisis.
Conclusion
As we look ahead to our next milestone on September 21, commemorating World Cleanup Day, we invite you to join us on our journey towards sustainable living and environmental protection. This campaign has already led to cleaner oceans, revitalized local communities, and higher recycling rates. By participating in World Cleanup Day, you contribute to these ongoing efforts and help amplify our collective achievements. Looking forward, our campaign envisions even more progress, including further reductions in plastic pollution, the preservation of wildlife habitats, and the widespread adoption of sustainable practices worldwide. Together, we can create a healthier, more sustainable planet for future generations. Join us in this crucial endeavour and make a lasting difference.