Reckitt Benckiser, manufacturers of popular brand, Dettol has recently launched a campaign tagged #DettolCleanNaija targeted at introducing their latest product – Dettol Multi Surface Cleaner to the market as well as raising awareness on the need for cleanliness in our homes.
With this new campaign, strategic and public zones in various Nigerian cities will benefit from cleaning exercises to better promote the brand’s vision. The Lagos State Teaching Hospital was recently cleaned up by the RB staff.
You could also nominate cities like Abuja, Kano, Enugu, Kaduna and Port Harcourt to be next on the line for a cleaning spree by voting on the campaign’s site: www.dettolcleannaija.com
The Product
I personally have not used this product before but according to the company’s website, the new Dettol Surface Cleaner has 10 times better cleaning and germ kill when compared to detergents and bleaches. It also comes in three cools fragrances: Floral, Lavender and Lemon.
I honestly think that this RB’s CSR campaign makes a lot of sense.
Watch their inspiring ad here